11 Mistakes to Avoid with Your Small Business Digital Marketing Campaign
Running a small business is already a full-time job — and then some. Keeping up with the latest digital marketing trends and learning how to implement them correctly, along with everything else you juggle, is a gargantuan task. Most owners do their best with the time and budget they have. But even well-intentioned efforts can […]
Your Domain Name Is Your Business — Don’t Lose It
What You’ll Learn About Your Domain Name Why your domain name is the single most critical digital asset your business owns — and what happens when you lose control of it The four ways an unprotected domain can cost you: expiration, email loss, theft and years of lost SEO equity Five concrete steps to secure […]
Crafting Exceptional Digital Experiences: Understanding UI and UX
In the digital age, a website is more than just a virtual storefront — it’s the primary touchpoint between your brand and customers. While visual appeal catches the eye, the true measure of a successful website lies in its ability to guide, engage and satisfy users from the moment they arrive. Consider this: A beautifully […]
ChatGPT Optimization: How to Appear in AI Search Results
In November 2022, ChatGPT burst onto the scene and changed everything, including how people search for information online. While Google has dominated search for 25 years, AI-powered platforms like ChatGPT and Perplexity AI are reshaping how businesses get discovered online. This shift isn’t just another algorithm update — it’s an entirely new playbook for digital […]
Most-Reviewed LinkedIn Marketing Agencies
The Manifest Hails Campfire Digital as one of the Most-Reviewed LinkedIn Marketing Agencies on their Platform We’ve seen a huge influx of social media platform users in the past couple of years! Popular social sites boast millions and millions of daily users, which makes them great avenues for businesses and companies to advertise their companies, […]
15 Reasons Digital Marketing is Perfect for Small Business Marketing
Did you know that website traffic is one of the top two most common measurements of success for digital marketing? For a small business, digital marketing strategies are the key to driving more traffic and, ultimately, more sales. It’s a great way to reach more customers and grow your business. There are many benefits of digital […]
Campfire Digital Lauded as a Top Content Marketing Company in Colorado
In case you haven’t been paying attention, great content is what makes or breaks companies online! Whether you are looking to rank higher in search or find success in your paid advertising, having great content is what separates you from the competition. Our team at Campfire Digital knows this and we strive to deliver the […]
How online marketing is like Thanksgiving dinner with your in-laws
The skills you develop spending Thanksgiving with the in-laws could prove invaluable to your next online marketing campaign. Thanksgiving is almost upon us. For many of you, this might mean a trip to the in-laws’ house for a family dinner. Maybe you get along with your in-laws. Maybe they think you’re hopeless letch that has never […]
How Social Media Marketing Is Like Trick or Treating
Want to be better at social media marketing? Take some lessons from Halloween. We originally published this post back in 2016, and every year at Halloween we go back and revisit it, just for fun. Guess what? The fundamentals still apply. Social media marketing is a constantly morphing monster, but at the end of the […]
Social media can’t stand alone
Integrated marketing is key For businesses of all sizes, but especially small- to medium-sized businesses, social media has been a marketing gift from the gods. It has allowed businesses to share their stories and market for little to no cost. If your marketing strategy focuses solely on social media, however, you are likely missing the […]
Simple ways to start using video content marketing
Customers want video content, and you can provide it If you have been avoiding video in your content marketing, now is the time to take the leap. Recent research predicts that video content will make up 79 percent of online traffic by 2018. In addition, people are 85 percent more likely to buy a product […]
Mobile strategy is not optional
Don’t lose your audience; optimize for mobile When was the last time you tried to read your website or blog on a smartphone? Do you have any idea what kind of experience your site visitors have when viewing your site on a tablet? If you don’t, now is the time to find out – and […]