How an integrated marketing plan can help your business
Finding time and resources to devote to content marketing can be challenging for business owners, and it’s all too easy to place digital marketing strategies on the back burner as more pressing business concerns take precedence.
You likely know by now that content marketing is a key strategy for building business and attracting new leads, but your marketing strategy might not be working for you if:
- You don’t have a written content strategy or plan
- You blog infrequently
- Your website is outdated and doesn’t contain any new content
- You have social media accounts that have been sitting idle for weeks or months
If any or all of those points apply to you and your business, you might need some convincing that it is worth your time and effort to get serious about your marketing strategy in 2016. If so, consider these recent stats that show the value of content marketing and integrated marketing:
- Content marketing generates three times as many leads as traditional marketing, but costs 62 percent less (Demand Metric)
- A large majority of B2B buyers (67 percent) use content more now to make purchasing decisions than they did a year ago. Types of content used include white papers, case studies, webinars, e-books, videos, blog posts, infographics and more. (Curata)
- More than 81 percent of marketers reported an increase in traffic after devoting at least six hours per week to social media. (Curata)
- Content with relevant images generates 94 percent more views than content without images (proof that strategy and an educated approach matter). (HubSpot)
- Interesting content prompts consumers to follow brands on social media, and 60 percent of people want to know more about a product after reading associated content. (CMI)
Those are just a handful of statistics that show how a thoughtful, well-executed content marketing strategy can make a difference in reaching and engaging both B2B and B2C customers. The key, however, is committing to developing, sharing and promoting content regularly and in an organized fashion. That’s where many business owners feel the most overwhelmed, and outsourcing can be the answer to that pain.
A skilled integrated marketing team can help you stay on top of your digital marketing strategy with regular, quality content that modern buyers demand. To learn more, request a consultation with Campfire Digital today.