Customers want video content, and you can provide it
If you have been avoiding video in your content marketing, now is the time to take the leap. Recent research predicts that video content will make up 79 percent of online traffic by 2018. In addition, people are 85 percent more likely to buy a product after watching a video about it. (Check out these and other video marketing stats here.)
Video doesn’t have to be a daunting, long-production process. In fact, experts predict that the most effective videos will get shorter in the years to come.
So, it’s worth taking a look at what video can do for you. If you are new to the video marketing game, use the following ideas as a jumping off point:
Informational or how-to video
As noted above, potential buyers are often converted by product videos. One of the easiest ways to get started in video marketing is by producing how-to videos. You can use a how-to video to explain your product, or new feature releases, in more detail for an undecided buyer.
Expert insight
Whether you have in-house industry experts or are connected with them in the community, tap into that knowledge for video content. Use a Q&A or industry report format to help educate customers on the latest trends or news from your industry.
Customer testimonials
Even if you hate to be on camera, chances are you have a happy customer who loves it. Whenever you have the chance, ask your best customers if they would be willing to appear in a short testimonial video for you.
Reports and statistics
If you produce data and information-heavy content, such as industry reports, an intro video can be a great way to provide a visual introduction to the material. Use video to set up your text-heavy content and encourage them to dig deeper.
Entertainment
When you’re feeling more confident and want to show off a bit of your company culture, start brainstorming video content that carries more entertainment value than sales value. Videos with a touch of humor, inspiration or emotion are highly shareable, and they can help people get a better feel for your brand and what you stand for.
Those are just a few ideas to consider when developing a video marketing strategy, but where do you begin when it is time to produce them? This OpenForum article lists a few tools that make it simple for you to produce videos using still images, presentations and more. A few more options for video templates and tools are listed here.
If you would like to know more about creating a great integrated marketing strategy or campaign, contact Campfire Digital to schedule a consultation.