The elements of a great website
With so much emphasis on content marketing, social media and mobile strategy, it can be easy to neglect some of the basics in your marketing toolbox. However, the most successful marketing strategies employ an integrated approach that includes a variety of channels.
One of the most important foundational tools is your website. It is the place where most prospects land to learn more about you. If your website design is outdated or is not intuitive, you run the risk of losing these potential customers.
So, what are the key elements of a great website? Start here:
Simple design
A great website is simply designed and clear. It makes it easy for your customers to quickly understand your brand with images, typography and a color palate that is not too busy or overdone. When it comes to text, less in more in website design. Share your message in short, concise bites.
Content variety
Supplement your text content with images and video to tell the full story and capture your audience’s attention.
Navigation
The way users navigate websites has changed quite a bit in the past few years. From collapsed menus to content cards, there are several options available to organize information easily for your customers and drive their experience.
Complete and valid markup (code)
Search engines examine the behind-the-scenes code on your site to determine how to rank your website and what keywords to rank it for. You can provide information to the search engines that will help your rankings and structure your site in a way that makes it more visible to the search engines. You can also add code to make it easier for visitors to share your content via social media platforms.
Curious how your site stacks up? Try our free website assessment for a quick glance at your status.
Calls-to-action
Your customer should know immediately what you want him or her to do on each page of your site. Include prominent calls-to-action that encourage users to click, read, learn more and buy.
Information and links
Make sure your customer knows how to contact you, where you are located and how to follow you on social media.
Mobile optimization
This element is crucial in modern marketing. Your site must translate well for mobile users.
To learn more about how to integrate a well-designed website into your marketing strategy, contact Campfire Digital today.
