Creating content your customers actually want
Build trust and customer relationships with quality content There is no such thing as a captive audience in the digital world. Both consumer and business decision-makers have almost endless options for consuming content, so why would they choose your website, blog or social media feed over hundreds of others? If you have attracted visitors and […]
Yes, you need a business marketing plan
How an integrated marketing plan can help your business Finding time and resources to devote to content marketing can be challenging for business owners, and it’s all too easy to place digital marketing strategies on the back burner as more pressing business concerns take precedence. You likely know by now that content marketing is a […]
Painless Content Marketing
Quality content marketing is an art, but you don’t need to be Rembrandt As a small business owner, it’s likely that you struggle with finding time in your schedule to devote to marketing. You know you need to market your business in order to grow it, but the specifics of successful marketing tactics elude you […]
How to Balance Your Online Marketing Diet
Like healthy eating, a strong online marketing campaign requires balance and high-quality ingredients. With Halloween in the rearview and Thanksgiving just around the corner, diets are a hot topic. What should I eat? What should I pass up? What should I save for a sugar-fueled holiday binge that leaves me quaking on the living room […]
Content Marketing: 3 Common Mistakes to Avoid
Optimize your content marketing by avoiding these common missteps Content marketing, the practice of drawing in leads by open information sharing, has grown into one of the primary marketing strategies in force today. In basic terms, content marketing involves sharing insights, tips, tools and resources on a given topic, and encouraging prospects to visit your website to […]
Online Marketing for Local Businesses – 5 Ways to Optimize Your Local Presence
5 ways to optimize online marketing for local businesses Marketing your business at a national or global level is different than marketing locally. Local optimization is required if your target audience is in your immediate area. For instance, if you are a neighborhood dentist, your focus needs to be on building a loyal patient roster from the surrounding community. Accomplishing […]
Social Media Marketing Best Practices – Do’s and Don’ts
Social Media Marketing Best Practices for Your Small Business Social media marketing best practices can change as rapidly as the social media platforms themselves. New networks are constantly joining the game, and the existing social media continually change their algorithms and their interfaces to adapt to an evolving user base. It can be hard to keep up, […]
Don’t trust an intern with your social strategy
Your social strategy is critical to your business. Don’t hand it to just anyone. Because of their affinity for online social connectivity, college-age interns are often tasked with handling social media engagement for the companies sponsoring their internship. This may seem like a logical fit, but just because an intern is a SnapChat wiz or […]
How to get more fans on your Facebook page in 5 steps
Five-step process: How to get more fans on your Facebook page It’s something we get asked a lot here at SMO Pros: “What’s the best way to get more fans on your Facebook page?” Gaining more fans for your Facebook page can seem complicated, but with a little effort and a good plan, it’s easier […]
Social or search? What’s the best way to promote online content?
Where should you focus your online marketing efforts, social or search? Which channel is best for increasing your content’s visibility? In the past organic search has been the primary focus for many online marketers. The idea was that you would create good content for your target audience, post it on your blog, optimize the post with SEO […]
Three things to know about social media marketing strategy for 2015
Social media marketing strategy changes by the minute, but there are some general lessons to keep you on track. Social media changes constantly. Accordingly, social media marketing strategies shift incessantly to keep up with the fast-paced virtual world. At SMO Pros, we’ve found that it’s difficult, if not futile, to try to adapt to every change […]
How landing pages benefit your business
Landing pages help your measure results and track interactions By now, most business owners and marketing managers understand the basics of marketing online. Tools like social media, business blogs, online advertising and e-mail allow you to reach a target audience. But once you’ve reached that audience, and maybe even encouraged people to visit your website, then […]