Tumblr offers a visually appealing blogging option where the creative and quirky can shine.

What is Tumblr? Tumblr, owned by Yahoo! since 2013, is a short-form blogging site. Users can easily plug music, videos, quotes and more into blogs using icons, and the end result is a clean, often graphic-heavy, blog. To date, Tumblr hosts 181.1 million blogs.

Who is the audience? More than 30 percent of Tumblr users live in the United States, but the site is available worldwide. It is more popular than Facebook among users age 13-25, and 66 percent of users are younger than 35. Hispanics and African Americans account for 29 percent of the audience.

Why do I need it? Between 2012 and 2013, the site’s unique visitors increased a massive 900 percent. Now, more than 90 million users visit the site. The platform allows businesses to post a diverse mix of images and text content. It offers a more in-depth experience than Twitter or Instagram without requiring the time commitment of a more traditional blog. The site works especially well for creative industries with a strong visual story to tell.

What to post? Unlike other blogging sites, Tumblr tends to be more visual, although text can be included with blogs. Many brands use Tumblr to show off their quirkier side or to highlight targeted campaigns.