Since you’re here reading this article, there’s a good chance that you know about the power of local SEO and are looking to improve your local listings to get ahead of the competition.
That being said, you need a way to learn the ins and outs of this important tool so you can use it proficiently to increase awareness and generate leads.
Luckily, you’ve come to the right place. This article offers a quick snapshot of the local SEO process, and how you can get ahead in the local SEO race.
Why Local SEO Is Important
When you incorporate local SEO, you’re incorporating a strategy designed to improve your visibility on Google and other search engines.
These search engines offer various methods to help optimize your local SEO, including local SERPs, which are page results that show up when customers search for locally-based inquires, and map packs, which is a feature that showcases your business location in relation to the customer when you pull up in a search.
The main goal is to work on utilizing powerful keywords in combination with local SEO tools to optimize your presence in those search results so that people searching for your specific products and services, within a specific area, can find you.
How to Make It Happen
Now that you know why it’s important, the next step is learning how to apply local SEO effectively. To maximize your influence and reach, you’re going to need to make a few key moves, including:
- Optimize Your Website: These days, around half of all searches and purchases happen on mobile devices, so you should start with a mobile-friendly, responsive website. From there, think about what local searchers need, and how you can organize your content to focus on the products and services you offer for specific areas, as well as the questions local searchers need answered.
- Brainstorm: Make sure you take the time to brainstorm the right keywords to attract the local crowd. You could start with something simple, like mentioning your primary product or service and pairing it with your local area. For example: “Digital Marketing Denver Colorado.” Or you could add keywords that describe a specific function that your company carries out. Just make sure they help direct the people over to your site where you can (hopefully) convert them into paying customers.
- Complete Local Listings. There are numerous local listing sites, which post listings for local businesses along with reviews and other business information. The most important is the Google Business Profile, which puts you into the Google system and helps you show up in local search results on the global search leader. You can use paid software, like Moz Local or Yext, to update multiple listing sites at once or go through them one-by-one (more time consuming but cheaper) .
- Getting in touch with an agency: If the process seems overwhelming, a good local SEO agency should be able to help you optimize your presence for a reasonable one-time free. From there, it could be beneficial to do a monthly optimization plan, depending on your budget and needs. Hiring an agency means you’ll have professional help that knows the nuances of SEO and can help you best optimize your presence for your area.
Optimization You Can Trust
Campfire Digital is an expert in helping businesses like yours use SEO tools to reach new levels of success. Check out our site to find out more about how we can help your company grow, and be sure to reach out whenever you’re ready to get to work. We also offer a free website assessment to help determine your current search optimization level and where you could improve.