More than 4.4 billion people are using social media. What’s more, nearly 30% say they use social media for finding and researching products. This number has gone up 30% from 2015 to 2018.
Is your business on social media yet? If not, here is why and how you should set up a successful social media marketing strategy.
Set Your Goals
Your business needs a presence on social media. Consumers now use social media as a tool to learn more about products they’re interested in and to follow and interact with businesses.
The first step when creating a social media marketing plan is to set your goals. Your goal may be to drive more traffic and sales to your website. Or, if you’re launching a new product your goal may be to build awareness.
If you’re a new business, your goal may be to create your brand and expand your reach.
Research Audience
You have to research your audience and target the right demographics. Once you understand your audience, you can make a better decision on which social networks to use.
Among the top networks are Facebook, Instagram, YouTube, Twitter, LinkedIn, TikTok and Snapchat. However, different demographics are on different social networks. For example, nearly 63% of Instagram’s users are 18-34 years old.
The platform that you use is going to depend on your audience and what type of content you’re creating.
Create Engaging Content
To encourage engagement, you have to create content for your audience. Social media is not just about promoting your company or products. It’s about creating interesting, informative content that will have your followers come back and engage with you.
Engaging social media content includes videos, graphics, blog posts, gifs, quotes, memes, and more. You can set up contests, polls, giveaways, or promotions. You can also share company news and information about products.
Interact With Your Audience
Nearly 60% of users who complain on social media expect a response within an hour. What’s more, 71% of users who have a positive customer care experience with a company are likely to recommend the company to others.
These days, it’s easier for users to send a quick message instead of waiting on the phone for someone to respond.
You can use your social media platform to interact with your customers and address their concerns. You can build a trusting relationship by showing your audience that you care about their feedback.
Keep Track
Whether your goal is to drive more traffic to your website or get more followers, you should keep track of your metrics related to your goals.
This way, you can learn whether your marketing strategy is actually working or not.
Work With an Agency for a Successful Social Media Marketing Strategy
In the beginning, you may be tempted to create an account on all the social media channels and throw anything out there to see what works.
However, it can be more effective to work with a digital marketing agency. An agency can help you curate your content and develop a brand and voice for your business.
Ready to set up a social media marketing strategy with an agency? Set up a consultation to learn more.