Did you know that you have about 15-20 seconds to grab someone’s interest with your webpage? The average time spent on a website is 15 seconds, so if you haven’t piqued their interest in those 15 seconds, forget about it in most cases. But how do you make your website stand out? What makes a website good? Here’s some website design tips from a top Denver website design agency to answer these questions.
1. Relevance
How many times have you visited a website only to see the last update to their events or blog was from 2016? If you are going to create a website, make the effort to keep it updated.
Events should be recent, the information should be current, and blog posts should be relevant to the current time if they aren’t evergreen.
2. Speed
If a user visits your website and a good portion of the 15 seconds they are there is spent waiting for the site or pages to load, it’s likely they’re going to click out of there quickly. Your site must be fast, pages need to load quickly, and the user needs to be able to jump back and forth between pages without waiting for them to load.
The speed of your site isn’t just important for user experience; it can impact your SEO ranking as well.
3. Keep it Simple
A website that has too many colors, fonts, words, or images is not user-friendly. A user should not feel overwhelmed looking at your home page or trying to navigate your site.
Keep it simple, streamlined, and easy to navigate to maximize user engagement and to keep them on your site longer. Picking a triadic color scheme with three colors and then following the 60-30-10 color rule is a good strategy.
This means that you don’t use each color equally, but use one in 60% of the content, another in 30%, and the last one in 10%. Keep text and background colors neutral.
4. Make it Mobile-Friendly and Responsive
When people visit your website from their phones, you want to make sure they can see it correctly. After all, in 2019 more than half of the world’s web traffic came from cell phones.
The key to a mobile-friendly website is proper implementation of responsive design. This means that the site will automatically adjust or “respond” to the size of screen on which it’s being displayed. This is a foundational principle of modern web design, and it’s imperative that responsive design elements are included in the website development.
5. Include Video
Videos are the most engaging type of content you can include on your website. In fact, research shows that users will spend up to 88% more time on a site with engaging videos and 95% of viewers will remember a message if they watch it.
Website Design Tips to Keep Users on Your Site
If you employ these website design tips, you can increase the chance that users will spend more than 15 seconds on your site – hopefully a lot more. Incorporate all of them into your site and you can expect to generate more clicks, more engagement, and ultimately, more sales.
Questions about how to put all of this together? We can help. Contact us today to learn more about our WordPress web design services. We offer a free assessment of your website and will walk you through how we can help improve it.
