There are more than 30 million small business owners in the United States. So no matter your industry or niche, one thing is certain: you’re up against a lot of competition.
As you’re trying to differentiate your company, you’re most likely looking for affordable and effective ways to do so. That’s where SEO comes in.
Search engine optimization (SEO for short) is the process of getting your website to organically rank well in Google search results. And it can have a massive impact on your bottom line.
Why SEO?
Online visibility is essential these days. No longer are people flipping through phone books or wandering streets looking for businesses. They’re pulling out their phones.
In fact, one survey found that 80% of consumers use search engines to find local information about local businesses.
That’s why it’s crucial that you do everything you can to help your website appear in search results. And that’s where SEO comes in.
At the end of the day, it’s simple: improving your SEO means more traffic to your website, which means more customers and a better bottom line.
Pick the Right Keywords
The first step in your SEO journey is choosing keywords. Keep in mind that the goal of your SEO efforts is to rank well when people search for certain phrases on Google.
To do this, you need to be targeting the right phrases, or keywords.
Think about what you want to rank for. But don’t just go off of instinct.
Spend some time doing keyword research. There are lots of tools out there that can help you with this, but doing it on your own can be tricky. Campfire Digital can help you with this process.
Create Content
Next, it’s time to write content for your website. Start with your home page and your main product pages as you improve your SEO for small businesses.
You can use the keyword research you’ve performed to create an outline for your pages.
It’s also a good idea to think about content marketing via a company blog. This is a good way to continue boosting your SEO efforts over time.
Work on Your on-Page SEO
Lastly, you should work on your on-page SEO. With a few simple tweaks, you can make big differences in your rankings.
Start with your page titles. Each of these should include the page’s specific keyword.
Then, work on the meta description for each page. This also needs to include the keyword, and it should entice people to click.
Next Steps
Campfire Digital can help you go about making and executing that plan. Contact us today for more information.