Digital marketing case study: 5.12 Solutions
Tripling Organic Traffic and Quadrupling Engagement
- Industry: Coaching
- Size: Small Business
- Services: SEO, AEO, Content
+242%
Organic Traffic
+326%
Engagement Rate
+40%
AI-cited Pages
Overview
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The Challenge
Executives and organizations choose a coach or leadership consultant based on trust, credibility, and fit, and more and more of that research now starts online. People search Google for coaching and leadership development, and they also ask AI tools like ChatGPT and Google’s AI features for recommendations. For a specialized firm like 5.12 Solutions, being found and being cited as a credible source in both places is essential.
In February 2026, the site was drawing just 7 organic visits, and its technical health score was 69%. 5.12 Solutions needed a search foundation that would bring more of the right people to the site, and keep them there once they arrived.
The Solution
Campfire Digital put 5.12 Solutions on our AEO Growth package, a monthly program that improves visibility in traditional search and in AI-driven search at the same time. The work included:
- SEO and AEO strategy and campaign setup
- On-page and technical SEO to strengthen the site’s foundation
- Local search optimization to reinforce visibility in Boulder and the surrounding area
- AI search foundations and page formatting so key pages are easier for AI tools to read and cite
- Content strategy to improve search visibility for existing pages and new blog content
- FAQ and conversational-query content that answers questions the way people actually ask them
- Key page content editing to sharpen the pages that matter most
- AI visibility monitoring to track how often and where the site is cited
- Online profile management
- Detailed monthly reporting, client strategy meetings, and optimization recommendations
The Results
In five months, from February to July 2026, the campaign improved the site’s health, engagement, and quality of traffic.
| Metric | Feb. 2026 | July 2026 | Change |
| Site health score | 69% | 84% | +15 pts (+21.7%) |
| Organic traffic | 7 | 24 | +242.9% |
| Engagement rate | 7.36% | 31.35% | +326% |
| Engaged sessions | 224 | 242 | +8% |
| Keywords ranking in the top 10 | 3 | 4 | +33.3% |
| AI-cited pages | 15 | 21 | +40% |
| AI citations | 16 | 18 | +12.5% |
Fewer keywords, better traffic. The site now ranks for 211 keywords, down from 277, but organic traffic more than tripled. Those keywords are more valuable: they bring in visitors who are actually looking for what 5.12 Solutions offers.
Visitors are far more engaged. The share of visits that turned into meaningful engagement more than quadrupled, from 7.36% to 31.35%. The site is now attracting people who read, explore, and take action.
AI visibility is growing. The number of pages cited by AI search tools rose 40%, and total citations climbed as well. That means 5.12 Solutions is increasingly being treated as a trustworthy source when people look for answers in AI-powered search.
Visitors are reaching out. In July 2026, visitors from organic search clicked through to Contact Us 4 times.
Why It Matters
For a professional services firm, a smaller number of qualified visitors is worth far more than a large number of casual clicks. In five months, 5.12 Solutions built a healthier, faster-improving site, attracted more engaged visitors, and earned more citations from AI search tools, all while sharpening its focus on the keywords that matter most to its business.
Ready to Grow Your Own Search Visibility?
Campfire Digital’s senior-level specialists manage SEO and AEO for small to medium-sized businesses that want to be found by their ideal customers, in both traditional search and AI-powered search. Contact Campfire Digital to talk about what an SEO and AEO program could do for your business.