If you haven’t had a chance to play with the latest version of the Facebook Graph Search, it will be worth your time.
https://www.facebook.com/about/graphsearch (or see video below)
Facebook is moving in the direction that Google+ started out on years ago. The advantage is that Facebook has a serious edge in users and activity to allow the results to be relevant. I give props to Google for seeing the future, but it looks like Facebook may leapfrog them even though they are implementing it later in the game.
What does this mean for you and your business?
The Facebook Graph Search (and Google’s personalized results via Google+) are tailoring user’s online searches to their interests, things their friend’s like, and in a much more direct way. So, in order to show up on these searches, it is more important now than ever to have a presence on FB (and Google+). What a better way to get referrals than by people who have used your services directly to their friends and family, without actually having to ask for it?
Let’s use an example. One of your customers has a great experience at your business and likes, checks in, or better yet, writes a review of your business. If a friend of his on social media happens to search for your industry, he will see his friend’s glowing review and will be much more likely to give you a call. BAM! A quality referral that takes minimal effort on your part.
This is how the social world is supposed to work and will be working in the not-too-distant future. Don’t get passed up! Drop us a line and we’ll help you get to the top of people’s minds whenever they are looking for the goods/services that you offer.