The great thing about LinkedIn is that, unlike Facebook or Twitter, it’s strictly about business. You’re here to connect with people and companies in your field. Connecting professionals to make them more productive and successful is the platform’s end goal, after all. With that in mind, getting more followers for your LinkedIn company page is an important goal. The more connections you have, the more you can maintain relationships with people in your field to help grow your business.
Let’s talk about some simple yet powerful ways to gain more followers on LinkedIn.
1. Add LinkedIn’s widget to your company website or blog
Whenever your followers go on your website or blog, this widget will direct them to your LinkedIn page. Next to your widget, you can give them an incentive for following your LinkedIn page, like “Follow us to get updates on our new job opportunities!”
2. Join LinkedIn Groups
Joining LinkedIn Groups can help you in several ways: you can connect with other companies, make it easier for others to find you, and find a common thread to engage with others. With groups, it’s easier for people interested in companies like yours to find you because you can target people with specific interests.
3. Make sure your LinkedIn page is complete
The more information there is about your company on your LinkedIn, the more potential followers will perceive it as active and legitimate. You may already be active and legitimate, but new followers won’t know that unless you communicate that to them. Make sure every part of your LinkedIn profile is filled in. Be descriptive and make sure potential followers can find all the information they might be looking for.
Be consistent in publishing blog posts to your LinkedIn page so potential followers know that you are actively logging into your company page. This is also a good opportunity to target your content to a specific audience to increase chances of engagement.
Interested in learning more about growing your following on LinkedIn? Contact us here to start the conversation.