Compelling reasons to use and track content marketing
By now, we’re guessing you’re on board with content marketing. You know your business needs it to succeed in the modern digital world, but you may still wonder just how much it benefits your business.
As you consider the following content marketing statistics*, remember that your competitors are out there speaking to your target market as well. If you are not staying on top of your content marketing strategy, you could be left in the dust:
- Percentage of marketers who create new content each day: 60 percent
- Growth in unique website traffic for content marketing “leaders” vs. “followers”: 7.8 times
- Cost of content marketing vs. traditional marketing: 62 percent less
- Impact of content marketing vs. traditional marketing: 3 times more leads
- Conversion rates for content marketers vs. no content strategy: 6 times higher
- Percentage of successful B2C marketers with a documented content strategy: 60 percent
- Number of content marketing tactics used by the top marketers: 13 (Can you think of 13 strategies?)
- Marketers who rate content as more important than direct mail or PR: 69 percent
- Business people who realize a positive ROI from blogging: 82 percent
- Most important aspects of effective content: audience relevance (58 percent), engaging storytelling (57 percent), and successful calls-to-action (54 percent)
- Percentage of marketers using 3-5 customer buying stages in their content strategy: 48 percent
- Buyers who say digital content has a “moderate to major effect” on their purchase decision: 67 percent
Outsourcing your content marketing strategy and campaigns can help you stay ahead of the curve. When you approach your marketing with an integrated approach, you can take advantage of multiple digital channels in addition to your traditional marketing avenues.
Learn more about SMO Pros’ Socially Smart Marketing approach. Schedule a free consultation today to learn how we can help you stay current and stay on top of your marketing goals.
(*Sources: neilpatel.com, Curata, Business2Community)